'POSTCARDS FROM NYC' FEAT. IN RUSSH
New York moves fast, but Natasha Veenhuizen kept pace. Touching down in the city for the 2025 We Wear Australian x Australia Post activation, the designer and director of Van Der Kooij sent postcards home – snapshots of a week filled with creativity, collaboration, and the electric pulse of Soho.
Selected alongside 11 other Australian designers, it was a milestone moment for her sustainability-focused brand. The lead-up was a whirlwind of final adjustments, but once the doors opened, the energy was undeniable. Late-night walks through the city, impromptu magazine store visits, and quiet moments with her designs on display under the city lights – these were the details she captured between the rush, weaving together a New York story of fashion, inspiration, and the thrill of being part of something bigger.
The journey began with the typical pre-launch jitters. I touched down in New York and hit the ground running. Last-minute finishing touches and tweaks on outfits kept me busy as I prepared for the activation.
Jetlag hit hard, but I found solace in late-night walks through the city. I wandered the streets, visiting magazine stores, heading to our fave Bleecker St film lab, and popping past the activation to see our Franka Gown on show before the doors open — it was a beautiful sight under the city lights. These moments of stillness were a quiet contrast to the fast-paced energy of NYC.
Showcasing alongside Karina (Relax Remade) and Kaylene (Wah Wah) was such a beautiful experience, and we were excited to collaborate on a photoshoot. Scheduled following the biggest dump of snow of the season meant our model braved the cold like a champion.
After the intensity of the pop-up, I took some time to unwind. A day off in the city led me to an unexpected find: a Pacer store (every kind of mechanical pencil you could dream of), clearly one of my personal obsessions.
