Van Der Kooij: Showcasing at New York Fashion Week

This February, the spotlight shines on Van Der Kooij as we proudly showcase at one of the most anticipated fashion events in the world: New York Fashion Week. As part of the We Wear Australian campaign, we’re thrilled to be joining a curated group of 12 leading Australian designers in an exclusive three-day shopping event at SoHo, marking the official launch of the campaign in the heart of New York's fashion district.

For Natasha (designer of  Van Der Kooij),  this event is more than just a showcase—it’s an opportunity to share our vision of Australian elegance with a global audience. Our brand is built on timeless style, luxurious fabrics, and a keen focus on sustainability. The SoHo event, taking place alongside New York Fashion Week, provides a unique platform to highlight what we do best: creating pieces that are both sophisticated and cutting edge.

Each piece has been carefully crafted to reflect the understated yet confident nature of Australian style. From tailored silhouettes to versatile separates, our collection is designed for the modern woman who appreciates high-quality craftsmanship and functional luxury.

What makes Van Der Kooij stand out is our commitment to creating pieces that not only look beautiful but also tell a story. We draw inspiration from the landscapes, culture, and lifestyle of Australia, infusing each garment with the spirit of the country’s natural beauty. Whether it's the earthy tones of the Outback or the cool sophistication of Melbourne's laneways, our designs evoke the quiet elegance of Australia’s diverse environment.

Being part of the We Wear Australian campaign in New York during Fashion Week allows us to share this vision with an international audience, one that is discerning, fashion-forward, and constantly seeking fresh perspectives. Van Der Kooij’s focus is on elevating Australian craftsmanship to the global stage, and New York is the perfect backdrop for this momentous occasion.

The SoHo event, which will run alongside New York Fashion Week, is a chance for fashion lovers, buyers, and influencers to discover the best of what Australia has to offer. It’s also an opportunity to experience the world of Van Der Kooij up close, with an exclusive chance to shop our latest pieces.

We invite you to join us in SoHo and experience the allure of Van Der Kooij firsthand. Sign up to our newsletter below to get all the latest updates and exclusive opportunities.